Custom native iOS apps See who we build for →

Your App,
In Their Pocket

Premium native iOS apps for startups and growing businesses. Fully custom, yours to own, shipped in weeks.

Users Active users 12,480 ↑ 12% this month
This weekLive
Bookings312
Sign-ups1,058
GrowthThis month
Downloads2,140
Rating4.9
Business app concept on an iPhone-style phone: today's bookings, upcoming schedule and live stats
App Store
Your AppBuilt by Appro
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Rating4.9 ★★★★★
Chart#1 in Lifestyle
New bookingSarah M · Thu 6:00 PM
Founder-led. Native Swift. Custom apps for startups and businesses across the UK & US.

Our Work

Work we're proud ofRecent Builds

A look at recent native iOS apps we've designed and built.

Native iOSAI CoachingApp Store

Padel AI

We built an AI padel coach with chat-led sessions that adapt to every player — personalised goals, live progress tracking, and a polished native iOS experience launched on the App Store.

Padel AI coaching app on a smartphone

PlatformWebClient Build

Quewd

A social and agency platform built end-to-end for a creator client — profiles, content and the tools to run a creator business in one place, live at quewd.com.

Quewd creator platform on laptop and phone

Native iOSOwn ProductIn Development

Peptide Hub

Our own product in build: a research-peptide tracking app with a reconstitution calculator, dose scheduling, reminders and progress charts — pure SwiftUI, end to end.

Peptide Hub tracking app on a smartphone

WebPropertyClient Build

Manyweathers Properties

A full estate agency website for Manyweathers Properties — valuations, lettings and a six-step sales process, built to sync listings straight from their agency software.

Manyweathers estate agency website on laptop and phone

Native iOSFitnessComing Soon

AP Gyms

A complete gym companion in build: workout tracking, training plans, progress charts, streaks and PBs — everything you'd expect from the big gym apps, built native and coming soon.

AP Gyms workout tracking app on a smartphone

Native iOSConceptStudio Concept

Waypoint

Our own concept for city discovery — curated trails, saved spots and quiet check-ins, designed to show what a content-led consumer app can feel like in native Swift.

Waypoint city discovery concept app on a smartphone

The Studio

Small studio.
Serious software.

How we work

Design to App Store, one pair of hands.

Design, Swift and backend all happen in one place in Kent. No handovers, no account managers — just fast decisions and full commitment from first sketch to launch.

Velocity

Shipped in weeks, not quarters.

One person owns design, code and release, so decisions happen in minutes. Most builds go from first call to the App Store in 4 to 8 weeks.

Standards

App Store-ready from the first build.

Every screen follows Apple's Human Interface Guidelines and App Store review rules from day one, so launch is a formality, not a fight.

Ownership

Your code. Your app. Your call.

No white-label lock-in, no per-user fees. When we ship, the source code and the App Store listing are yours outright.

Who we build for

Apps for every kind ofBusiness

If your customers are on their phones, we can build for you.

Startups & Founders

From napkin sketch to the App Store, built properly first time.

MVP buildsInvestor-ready4–8 weeks

Food & Hospitality

Ordering, reservations and loyalty straight from the home screen.

OrderingReservationsLoyalty

Health & Fitness

Bookings, memberships and content in your own branded app.

BookingsMembershipsContent

Retail & E-commerce

Sell, notify and bring customers back with one tap.

StorefrontPush offersOne-tap checkout

Coaches & Creators

Turn your audience into a subscription app you actually own.

SubscriptionsProgrammesCommunity

Local Services

Quotes, bookings and payments for service businesses on the go.

QuotesBookingsPayments

Why Appro

Three ways to get an appOnly One You Own

App builders rent you a template with a monthly bill attached. Big agencies do great work at five times the price. Appro builds it properly — and hands you the keys.

What you get
ApproNative Swift
App BuildersSubscription
Big AgencyDay rates

100% native Swift code

You own the source code outright

No monthly platform or per-user fees

Fixed price, agreed upfront

Shipped in 4–8 weeks

Designed around your brand, not a template

App Store submission handled for you

Direct line to the person writing the code

Starts at £3,500

If it's worth building,It's Worth Building Properly

Start Your Build

Pricing

Simple pricingSerious Software

Three packages for app development — pick the size of your first version. Free concept screens first, a fixed quote before we start, and you own the code at the end of every one.

Beta

First App

£3,950

One-off · ~4 weeks

For your first app — one focused native build, shipped properly to the App Store.


Start your build

Includes

  • One focused app — up to six core screens, native SwiftUI
  • Design included — your brand, never a template
  • App Store launch — submission, listing & review handled
  • TestFlight beta — builds on your phone as we go
  • 30 days of fixes after launch
  • Source code yours, outright

Most Popular

Launch

Full Build

£5,950

One-off · 6–8 weeks

For apps that run your business — accounts, bookings, content and payments in one app.


Start your build

Everything in Beta, plus:

  • Accounts & sign-in — Apple, Google or email
  • Payments & subscriptions — StoreKit 2 built in
  • Bookings & content — the flows your business runs on
  • Push notifications that bring users back
  • Backend included — data, sync & storage
  • 60 days of support + extended beta

Flagship

App + Platform

£9,950

+ £800/month

8–10 weeks, then ongoing

For apps that are the business — the full build plus a web platform to run it, grown with you month on month.


Start your build

Everything in Launch, plus:

  • Owner web platform — dashboard, users & reporting
  • Monthly roadmap — new features shipped every month
  • Release management & ASO — every update handled
  • Quarterly strategy sessions on growth
  • Direct Slack line — priority, same-day response
Add-ons Owner web dashboard £1,750 (included in Flagship) App Care plan £125/month — updates, fixes & OS compatibility

Who you'll work with

One founder. No handovers.

I'm Max, the founder of Appro Digital. When you work with us, you work with me. No account managers, no offshore team, no explaining your business twice.

I design and build native iOS apps because that's where great apps come from: one person who understands your business, writing every line of code that runs it.

You'll have my direct number from day one. That's not a perk, it's how this is supposed to work.

Max

Founder, Appro Digital

Free strategy call

Ready to talk it through?

A 20-minute call. No pitch, no pressure. You'll leave knowing exactly what your app would cost and how long it would take.

Start Your Build

Founder-led. Replies within one working day.

FAQs

Everything you need to knowQuestions

Everything you need to feel confident about working together.

1. Why not just use an app builder or white-label app?

Template and white-label apps look like everyone else's, lock you into monthly per-user fees and you never own the code. We build yours from scratch in native Swift and you own everything.

2. How long does an app take to build?

Most apps ship in 4 to 8 weeks depending on scope. You see working builds on your own phone throughout, not just at the end.

3. Do you handle App Store submission?

Yes, end to end. Listing copy, screenshots, review process and release. Your app goes live under your own developer account, so you stay in control.

4. Can it integrate with my existing systems?

In most cases, yes. We scope integrations with your current booking, payment or CRM systems during the discovery call and tell you plainly what is and is not possible.

5. Who owns the app?

You do. Full source code handover is included in every tier. If we ever part ways, you keep the app, the code and the App Store listing.

Start Your Build